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Terms of Use & Continuation Policy

Last Updated: August 28, 2026 • Applicable to: Marg ERP 9+ Middleware & WhatsApp Cloud API
Please read the following terms and conditions carefully before subscribing to, accessing, or utilizing the Friendly AI Solution platform, Marg ERP 9+ Desktop Connector Bridge, or Meta WhatsApp Business API relays. By using our website or subscribing to our services, you expressly acknowledge and agree to be governed by the terms set forth herein.

1. Acceptance of Terms & Digital Agreement

Legal Enforceability

By accessing, subscribing to, or utilizing Friendly AI Solution ("the Platform"), our Marg ERP 9+ Desktop Bridge connector, and associated WhatsApp Cloud API automations, you ("the Client", "Merchant", or "Authorized User") acknowledge and agree to be bound by these Terms and Conditions.

These terms constitute a legally binding electronic contract under the provisions of the Indian Information Technology Act, 2000. If you are accepting these terms on behalf of a partnership, private limited company, LLP, or enterprise, you represent and warrant that you hold express corporate authority to bind that legal entity.

2. Service Scope & Marg ERP 9+ Direct Connectivity

ERP & Cloud Sync

Friendly AI Solution provides an enterprise integration middleware that bridges on-premise Marg ERP 9+, Marg Books, and Cloud VPC servers directly with Meta's official WhatsApp Business Platform. The platform enables automated GST billing notifications, live outstanding ledger tracking, automated payment collection reminders, sales CRM pipelines, and multi-agent customer support inboxes.

  • The client is responsible for maintaining an active Marg ERP 9+ license and ensuring their local server or desktop meets minimum technical requirements (Windows 10/11 or Windows Server, active internet connection, Python 3.10+ / PowerShell runtime for local sync).
  • Friendly AI Solution is an independent certified technology partner and automation provider. Marg ERP is a registered trademark of Marg Compusoft Pvt. Ltd.

3. Account Registration, KYC & Multi-Tenant Boundaries

Identity & Governance

To operate the platform, organizations must complete administrative registration and submit mandatory KYC verification including valid GSTIN, Trade Name, Director / Authorized Signatory identification, and official mobile contact details.

  • Accounts remain in an initial Pending Verification state until compliance review is completed by our operational team.
  • Our platform operates on a strict multi-tenant architectural boundary: each client organization is provisioned with isolated data structures, role permissions, and token authorization. You are solely responsible for all actions conducted under your company's sub-user accounts.

4. Meta WhatsApp Cloud API Compliance & Continuation Policy

Continuation Policy

All WhatsApp communications routed through Friendly AI Solution strictly comply with Meta's WhatsApp Business Messaging Policy and Meta Developer Terms:

  • Active Opt-In Mandate: Merchants must obtain verifiable consent (opt-in) from their customers, distributors, or patients before transmitting automated transaction bills or notifications via WhatsApp.
  • 24-Hour Customer Care Window: Incoming user queries initiate a 24-hour service window during which free-form responses can be dispatched. Beyond 24 hours, only pre-approved Meta utility or marketing templates may be used.
  • Messaging Continuation Policy: To ensure uninterrupted delivery of critical accounting bills, clients must maintain sufficient conversation credit balances and an active WhatsApp Cloud API token. In the event of token expiration or quality rating downgrades by Meta (Low Quality / Flagged), our engine attempts intelligent failover and alerts the merchant immediately. Continued abuse of unsolicited broadcast limits will trigger automatic gateway suspension to prevent official number banning.

5. Anti-Spam Regulations & Messaging Fair-Use Rules

Zero Spam Tolerance

Friendly AI Solution strictly enforces a zero-tolerance policy against unsolicited bulk commercial spam, fraudulent schemes, unauthorized lottery notifications, or deceptive marketing practices.

  • Broadcast lists must only include contacts who have a direct, verifiable commercial relationship with the merchant.
  • Clients must honor user opt-out requests (such as replies containing "STOP" or "UNSUBSCRIBE") instantly. Our bot flow engine automatically tags unsubscribed numbers to halt further automated dispatches.
  • Accounts found violating Telecom Regulatory Authority of India (TRAI) DLT standards or Meta Messaging Policies will face immediate service restriction without refund eligibility.

6. Subscription Billing, ARC Cycle & Auto-Renewal Continuation

Billing & ARC Policy

Subscriptions are billed in advance on an Annual, Bi-Annual, or Monthly billing cadence depending on the selected plan (Nano, Basic, Silver, Gold, or Cloud VPC Enterprise).

  • Annual Resource Charges (ARC): Renewal fees cover ongoing Meta Cloud API server maintenance, automated daily cloud backups, security patches, and live technical helpdesk support.
  • Subscription Continuation Policy: Renewal invoices are automatically generated and sent to the merchant's registered WhatsApp and email 30 days prior to subscription expiry. A 7-day grace period is provided following expiry during which core billing sync continues. If renewal is not settled after the grace period, automated WhatsApp dispatches will pause while offline Marg ERP billing functions remain intact.
  • All quoted pricing excludes statutory Goods & Services Tax (GST 18%), which will be billed additionally with full tax invoice credit.

7. Platform Availability, 99.9% Uptime SLA & Maintenance

Service Level Agreement

We strive to provide a 99.9% Service Availability SLA across our SaaS infrastructure, cloud webhook receivers, and Marg desktop bridge synchronization relays.

  • Scheduled Maintenance: Core infrastructure upgrades and database optimizations are scheduled during non-peak business hours (typically 01:00 AM to 04:00 AM IST) with advance notice posted on the system status banner.
  • Emergency Outages: Friendly AI Solution is not liable for disruptions caused by force majeure events, telecom carrier routing failures, or unscheduled global Meta WhatsApp API outages outside of our reasonable control.

8. Intellectual Property Rights & SaaS License Grant

IP & Proprietary Rights

Friendly AI Solution grants you a non-exclusive, non-transferable, revocable license to access and use our SaaS web dashboard, local bridge scripts, and bot flow builder strictly for your internal business operations.

  • All proprietary software, code, algorithms, graphic assets, database schemas, and documentation remain the exclusive intellectual property of Friendly AI Solution.
  • Reverse engineering, decompiling, sublicensing, white-labeling without authorization, or reselling our API endpoints is strictly prohibited and subject to legal prosecution.

9. Tenant Data Ownership & Unrestricted Data Portability

Data Ownership

You retain 100% full and unconditional ownership of all business records, inventory catalogs, customer directories, financial transactions, and lead data ingested into the system.

  • Friendly AI Solution claims zero ownership over merchant commercial data and acts strictly as a secure data processor.
  • Authorized organization administrators can export complete customer, sales, quotation, and payment histories in standardized CSV or Microsoft Excel formats at any time without administrative lock-in.

10. Service Suspension, Continuation Termination & Data Archival

Termination Policy

Either party may terminate the service agreement by providing written notice 15 days prior to the conclusion of the active subscription cycle.

  • Upon termination, your account transitions into read-only archive mode for 30 calendar days, allowing administrators sufficient opportunity to download all historical ledgers, message reports, and customer KYC records.
  • Following the 30-day post-termination period, tenant databases are cryptographically sanitized and purged from active production servers in accordance with enterprise data disposal standards.

11. Limitation of Liability & Indemnification

Legal Safeguards

To the maximum extent permitted by applicable law, Friendly AI Solution and its directors, officers, and developers shall not be liable for any indirect, incidental, consequential, or punitive damages, including loss of business profits, goodwill, or market data arising out of or in connection with the use or inability to use the service.

Our aggregate monetary liability under any claim arising out of these terms shall not exceed the subscription fees actually paid by the client to Friendly AI Solution during the three (3) months preceding the incident giving rise to liability.

12. Governing Law, Indian Jurisdiction & Grievance Redressal

Jurisdiction

These Terms and Conditions shall be governed by and construed in accordance with the substantive laws of the Republic of India. Any legal dispute, controversy, or claim arising under or relating to these terms shall be subject to the exclusive jurisdiction of the competent civil courts located in Kanpur Nagar, Uttar Pradesh, India.

Prior to formal legal proceedings, both parties commit to attempting good-faith resolution through mutual discussions or fast-track arbitration under the Arbitration and Conciliation Act, 1996.

Grievance Officer & Registered Office Address

In accordance with the Information Technology Act, 2000 and the Consumer Protection (E-Commerce) Rules, 2020, the contact details of the Grievance Officer and Corporate Operations Desk are published below:

Grievance Officer:
Deepak Awasthi
Compliance & Legal Directorate
Email: privacy@friendlyaisolution.com
Helpline: +91 91708 97089
Support Hours: Mon – Sat (10:00 AM to 06:30 PM IST)
Registered Office Address:
Friendly AI Solution
Marg ERP & WhatsApp Cloud API Suite
Civil Lines / Mall Road
Kanpur Nagar, Uttar Pradesh - 208001, India
Website: friendlyaisolution.com